Sample Press Start Kit

Vena Press Start Kit

A complete sample launch kit for Vena, a solo-developed automation roguelike launching on Steam on November 9, 2026.

Sample notice. Unsolicited sample made from public information. Not affiliated with or endorsed by the developer. All claims come from Vena's Steam pages and the developer's own materials, as read on Oct 28, 2026.

1. At a glance

An automation roguelike from solo developer loerting, with a free demo live now and launch on November 9.

Nov 9Steam launch2026
15 to 50Minutes per runEndless option in every mode
7 / 5Modes / difficulty tiersIncluding Daily
92+Perks85+ hex tiles
Developer
loerting (Leonhard Kohl-Lörting), solo developer and self-publisher
Genre
Automation roguelike / strategy
Demo
Free on Steam since Feb 6, 2026
Platforms
Windows, macOS, Linux
Controls
Full controller support, mouse-only and touch-only options
Steam
store.steampowered.com/app/4165740/Vena

Factorio's flow-building brain meets Balatro's break-the-economy runs.

2. Store short description

One tile. Six hungry veins. Nine phases. Vena packs automation-game depth into 15 to 50 minute roguelike runs: place hex tiles to feed the Nexus, roll dice in the shop for new ones, and stack perks until the economy breaks.

223 of 300 characters

3. Store long description

It starts with one tile: the Nexus. It eats six resources, and every phase it wants more. Route production through its six veins, chain converters, duplicate producers and gamble on high-risk tiles to keep it fed for nine phases. Between phases, the shop opens and the dice come out.

  • A full automation game in one sitting. Runs take 15 to 50 minutes, and every mode has an Endless option.
  • A shop you play, not browse. Hold and reroll for a perfect triplet to unlock a fourth die, or shuffle the offer to hunt one exact combo.
  • 92+ perks built to be broken. Pick one of three after every shop and bend the rules into builds that should not work.
  • Seven modes, five difficulty tiers. Standard, Sandbox, Compact, Star, Islands, Spiral and Daily.
  • 85+ rotatable hex tiles across five rarities, plus 20+ skins unlocked through achievements.
  • Made to be played your way. Hyperlegible font, reduced visual overload, static background, configurable controls, no timed input required.

Code, design, pixel art and soundtrack, all by one developer. One more run. The Nexus is always hungry.

4. Tags

GroupTagStatusWhy
Core genreAutomationKeepTop player tag and the core identity
Core genreRoguelike DeckbuilderKeepDiscovery lane for run-based shop games
Core genreRogueliteKeepRun-based progression
Core genreRoguelikeKeepBroad roguelike audience
Core genreStrategyKeepParent genre
Core genreTurn-Based StrategyKeepPhase-based, no timed input required
MechanicsHex GridKeepDescribes the board instantly
MechanicsResource ManagementKeepSix resources feed the Nexus
MechanicsDiceKeepThe shop is the signature system
MechanicsCity BuilderKeepNetwork-building appeal
MechanicsProcedural GenerationAddStore copy promises no two runs alike
MechanicsSandboxAddDedicated Sandbox mode
Theme and stylePixel GraphicsKeepMatches the art
Theme and styleIsometricDropNot how the game presents itself
DiscoveryLogicKeepOptimization and layout puzzles
DiscoveryReplay ValueKeep7 modes, 5 tiers, Daily
DiscoveryBoard GameDropSets the wrong expectation
DiscoveryCraftingDropNo crafting loop in the store copy

Verified against the 20 live player tags on the Steam store page and Steam's official tag list, Oct 28, 2026.

15 recommended tags (13 kept, 2 added) and 3 dropped from the current top 20.

5. Press and creator pitch email

Subject: Vena: automation roguelike, 15 to 50 minute runs, free demo live, out Nov 9
Ask: Demo coverage before launch, launch key on request

Hi [Creator Name],

I enjoyed your [specific video], and I think Vena would land well with your audience.

Vena is an automation roguelike from solo developer loerting. You build hex-tile production networks to feed the Nexus, roll dice in the shop for new tiles, and pick perks that break the economy. A full run takes 15 to 50 minutes.

- Launch: November 9 on Steam (Windows, macOS, Linux)
- Free demo: live now at [demo link]
- 7 modes, 5 difficulty tiers, 92+ perks

Would you be open to covering the demo before launch? Happy to send a launch key and the press kit: [press kit link].

Thanks,
[Your Name]

This first sample predates the creator list and launch checklist sections. For a sample with a full 25-entry verified creator list and a dated checklist, see the House Dreams sample.

6. Launch-week social plan

WhenPlatformGoal
Pre-launch, Oct 29 to Nov 8RedditDemo plays and feedback
Pre-launch, Oct 29 to Nov 8TikTok / ShortsReach and wishlists
Pre-launch, final daysBlueskyWishlists
Launch day, Nov 9XDay-one purchases
Post-launch, Nov 10 onwardX / BlueskyCommunity and retention

1. Pre-launch, Reddit

Where: r/roguelites, from the developer's account. Check sub rules first.

Copy: "Solo dev here. I made an automation roguelike where a full run takes 15 to 50 minutes. The demo is free. What's the most broken build you can make?"

Visual: Screenshot of a sprawling late-run network with the stats panel open.

CTA: Play the free demo and post your build.

2. Pre-launch, TikTok / Shorts

Format: Vertical short video.

Hook: "An automation game where a whole run takes under an hour."

Visual: Sped-up timelapse of one run, lone Nexus to full map, run timer in the corner.

CTA: "Free demo on Steam. Wishlist for Nov 9."

3. Pre-launch, Bluesky

Where: Developer account.

Copy: "Spiral mode makes you build along an Archimedes spiral out from the center. Branching? Good luck. Vena, Nov 9."

Visual: Overhead shot of a Spiral map with a build snaking outward.

CTA: Wishlist on Steam.

4. Launch day, X

Where: Developer account.

Copy: "Rolled a perfect triplet. Unlocked a fourth die. The economy did not survive. Vena is out now on Steam."

Visual: 10 second clip: roll, hold, reroll, triplet, fourth die, big purchase.

CTA: "Buy on Steam [link]".

5. Post-launch, X / Bluesky

Where: Developer accounts.

Copy: "Daily mode: same starting conditions for everyone, new every day. Post your result and your worst decision."

Visual: Daily mode results screen.

CTA: Reply with your run.

7. Trailer beat sheet

70 seconds

TimeVisualOn-screen textAudio
0-5sThe Nexus alone, pulsing"It's hungry."Low ambient tone, single pulse
5-15sFirst tiles placed, resources flow through the veins"Feed it."Placement sounds, soundtrack fades in
15-27sNetwork spreads, converters chain, demand climbs"It always wants more."Soundtrack builds
27-38sShop: roll, hold, reroll, triplet, fourth die"Roll for it."Dice SFX, beat drop on the triplet
38-50sPerk pick, output spikes across the map"92+ perks. Break the rules."Full soundtrack
50-62sModes montage: Star, Islands, Spiral, Sandbox"7 modes. 5 difficulties. 15 to 50 minute runs."Quick cuts on the beat
62-70sPhase nine cleared, pull back, logo"Vena | Nov 9 | Free demo on Steam"Music resolves, final placement sound

8. What we changed and why

9. Sources

Unsolicited sample made from public information. Not affiliated with or endorsed by the developer. All claims come from Vena's Steam pages and the developer's own materials, as read on Oct 28, 2026.

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