About the tavern
A small studio for big launch weeks
Launch Tavern is run by Russ Turrey in Salem, Oregon. We make the Press Start Kit: the launch marketing groundwork for indie games on Steam, itch.io, mobile and console, done for you and delivered in 48 hours.
Who runs it
I'm Russ. Launch Tavern is my business (legally, Russell Turrey, doing business as Launch Tavern), and I'm the person behind every kit. When you email us, you're emailing me.
Why Launch Tavern exists
Indie developers build great games, and then a lot of those launches get lost. Not because the game is bad, but because the store page undersells it, the tags point at the wrong players, and nobody had time to find the people who actually cover games like it. After months or years spent building the game, that last stretch of marketing is the part most solo devs and small teams least want to do.
That's the part we handle, so you can spend launch month on your game.
What we do
Store page copy
Short and long descriptions for every platform you ship on, written around what the player actually does.
Tags and keywords
A ranked tag set and keywords that put your game in front of the right audience.
Press pitch
A short, specific pitch you can send to press and creators as-is.
25 verified creators
Creators who cover your genre, each checked by hand, with a launch-week plan to reach them.
See what's in the kit or read two real samples.
How we work: tech-powered, human-checked
We use modern tools, including AI, to help with research and first drafts. That is how we can deliver in 48 hours at an indie-friendly price. Then I review, edit and verify everything by hand, and I stand behind every kit we send. If something isn't right, our refund policy has you covered.
Contact
Questions, ideas or a launch you want to talk through? Email support@launchtavern.com.