Your Indie Game Launch Only Happens Once
You get one launch. Not one per year, not one per update. One.
It's the single moment when your game is brand-fresh on the store, when it has the best shot at being seen, and when players, writers and creators are most likely to give it a look. After that moment passes, it doesn't come back.
One shot in a very big sea
On launch day your game joins a very big sea of other games, all arriving at once and all hoping to be noticed. Most of them aren't. Without help, your game is just another little fish in that sea, and it hardly ever gets found.
That's not about quality. Plenty of great games launch to almost nothing. The sea is simply that big.
What a missed launch costs
When a launch goes unnoticed, the cost isn't only the first week. It follows the game for a long time.
The first wave of players. Launch is when a game has its best chance to draw a crowd. If that crowd never shows up, the game starts its life with almost no one behind it.
Wishlists that never convert. A launch is the moment wishlists turn into sales. If the game is barely seen, that moment passes with very little to show for it.
Coverage you can't get back. A game writers and creators never heard about at launch is much harder to get them excited about later.
The store's attention. Games that start strong tend to keep being shown. Games that start quiet tend to drift out of sight, and pulling a game back up is much harder than lifting it the first time.
Your next game. A launch that goes nowhere can drain the money and the energy you need to make the next one.
For a closer look at what silence costs after release, read The Real Cost of a Quiet Launch.
It isn't a second job you have to take on
You spent your time building the game, and that was the right call. Getting it found is a different kind of work, and most solo devs and small teams simply don't have the hours for it while they're finishing a game.
You don't have to learn it. You can hand it off.
Launch Tavern handles your launch side for you
Launch Tavern does the launch side for you, for a fee. You send us your game link, and we send back the work done, ready to use. No calls and no back and forth.
Launch still ahead? Get the Press Start Kit. Sale: $49 (reg. $149), ends Nov 15. Done in 48 hours or less.
Want players to spot it on the way in? Put it on the Launch Board, where players browse upcoming indie games. Launch Board listings are $29.
Already released and it went quiet? Get the Steam Page Fix. Sale: $59 (reg. $79), ends Nov 15. Done in 48 hours or less.
Related: read why nobody covers a game they never heard about. Looking for something to play? Browse upcoming indie games on the Launch Board.
Make the one shot count
You only get one launch. Don't spend it as a little fish nobody finds.
Grab the Press Start Kit and let Launch Tavern do the work, done in 48 hours or less.