Why Good Games Sink on Steam
You made something good. You spent months, maybe years, on it. You care about every corner of it. And then it goes live, and almost nobody shows up.
That is not a sign that your game is bad. It is a sign of how big the sea is.
A very big sea
Thousands of games come out on Steam every year. Each one lands in the same crowded water as yours. Players can only look at so many, and they only notice a few of them.
Most games don't get picked out of the crowd. They float past. Your game is just another little fish in a very big sea, and it hardly ever gets found.
That's the problem. It isn't about talent or effort, and it isn't about whether your game deserves players. When something is holding your game back, the store simply doesn't put it in front of people, and people can't choose a game they never see.
What it costs you
Going unfound is not a one-time loss. It keeps costing you, quietly, every day.
Wishlists. Every player who never sees your game is a wishlist you never get. Wishlists are how a game builds up a crowd before and after release. Without them, there is very little to build on.
Sales. A player who never finds your game never buys it. Those missing sales add up, and they don't come back later on their own.
Momentum. Games that get noticed early tend to keep getting noticed. Games that don't get noticed tend to sink further. The longer a game sits unfound, the harder it is to turn that around.
Coverage. Writers and creators can't cover a game they never heard about. Every one of them who misses your game is an audience you never meet.
Your energy. This one doesn't show up in any chart. Putting everything into a game and hearing almost nothing back is hard. Plenty of talented people walk away after one quiet release.
None of this is your fault. You are close to your own work, and you've been busy making the game. Every developer has the same blind spot.
Launch Tavern fixes it for you
You didn't get into game dev to become a marketer, and you don't have to. Launch Tavern does the work for you, for a fee. You send us your game link, and we send the work back done. No calls and no back and forth.
Already out on Steam? Get the Steam Page Fix. When something is holding your page back, Launch Tavern fixes all of it for you. Sale: $59 (reg. $79), ends Nov 15. Done in 48 hours or less.
Launch still ahead? Get the Press Start Kit. Launch Tavern handles the launch side for you. Sale: $49 (reg. $149), ends Nov 15. Done in 48 hours or less.
Want more players to spot your game? Put it on the Launch Board, where players browse upcoming indie games. Launch Board listings are $29.
Related: read your game is a little fish in a very big sea. Looking for something to play? Browse upcoming indie games on the Launch Board.
Don't let it sink
Your game deserves to be found. Right now it is one little fish in a very big sea. Let Launch Tavern do the work, so the right players can finally see it.
Get your Steam Page Fix or grab the Press Start Kit. Either way, it's done for you in 48 hours or less.